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Set the Pace Challenge

Are you up to the challenge to win $10,000 for your community?

This year you can make a difference for your community that will last a lifetime. It’s the annual Set the Pace Challenge! Where you can help win a $10,000 award for a project that promotes health in your hometown like a park, playground, or trail.

All you have to do is join in on the fun at this year’s Grand Blue Mile, April 17–25, presented by Wellmark Blue Cross and Blue Shield.

As before, the community with the highest rate of participation by population wins. So, it’s not the size of your town — it’s how much you want to win! There’ll be one winner in Iowa and one in South Dakota!

This year there’s an even bigger twist. The event is going virtual! So, it’ll be easier for all communities in both states to compete because you can walk, jog, or run your mile right in your hometown. But beyond the challenge, and beyond the fun you’ll have, the Set the Pace Challenge (and the Grand Blue Mile itself) is about all of us getting out, being more active, joining our neighbors and friends, and encouraging each other to kick-start a year of improved health and well-being.

That’s what makes the Set the Pace Challenge a win-win-win!

Rules of the Challenge

Participation will be tracked via the ZIP Code of each registrant against the community’s total population. The community with the highest percentage of participants (proportionally) will be awarded $10,000. A minimum of 10 registrations is required to qualify a ZIP Code. Additionally, a community may only receive funding once in three years.


Check back often to see who has moved into the lead.

Iowa South Dakota
1. Stanton (51573) 1. Sioux Falls (57107)
2. Columbus Junction (52738) 2. Veblen (57270)
3. Bloomfield (52537) 3. Bruce (57220)
4. Denver (50622) 4. Canton (57013)
5. Windsor Heights (50324) 5. Baltic (57003)

Updated 4/26/21

Community Toolbox

We’ve put together a digital toolbox filled with resources community leaders can use to get residents moving and involved.

Launch Email
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Social Posts
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Social Post Image – Instagram
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Promotional Flyer
Follow-up Email
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Contact us and we’ll follow up soon.

Past Winner Videos